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The influential survey of music industry insiders, who have previously backed the likes of Sam Smith and Ellie Goulding, get behind the Norwegian pop star as the artist most likely to be successful this year
The BBC’s annual Sound Of poll has announced its winner for 2018: 21-year-old Norwegian pop star Sigrid.
With her heartfelt, earnest voice and anthemic electro-pop production, the singer broke through with her debut single Don’t Kill My Vibe, released in Feburary 2017, and followed it up with Strangers in November – both were critically acclaimed, though she is yet to reach the Top 40. She also performed at 2017’s Nobel peace prize concert, and contributed the song Everybody Knows to the soundtrack of superhero movie Justice League.